Problem: Artists and Designers tend to acquire supplies for projects, but then either don’t use all of the supplies, or end up with excess materials one way or another. This leads to overconsumption and waste.
Solution: In order to build community, Easel aims to connect artists with each other, offering a non-monetary platform where users can exchange or offer up art supplies with each other. This in turn, builds community, fosters connection, and reduces waste.
CUSTOMER PROFILE
User: Chloe Jones
Experience with Art and Design: Experienced
City: Ann Arbor, MI
Age: 23
Medium of Art: Interdisciplinary
Background: Chloe just finished an art exhibition and has a lot of extra paint she is looking to get rid of. She knows she won’t use it because her next project is in textiles. She would like a trade, but doesn’t need one, and is primarily interested in reducing waste.
A good user experience for Chloe would mean someone quickly and easily coming across her profile and requesting the art supplies. This person would be close by to her, so it would be a smooth transition of materials. Additionally, having a solid verification system to make sure this person was safe and well-screened would be beneficial, as she is a young woman, and concerned with her personal safety.
Safety Feature
As an app focused on connecting artists and designers, safety is a big concern. After research on similar apps and safety implementation, we decided to incorporate a safety verification feature. This is subject to change based on user activity, and things like bad reviews or changing a meetup spot can call into question a user’s verification status.
Easel Mockup
Figma mockup of minimal wireframe for Easel App.